Our Brand Story
Our legacy lies in our root strengths; vibrant colours, design aesthetics that mirror our emotions, fashion that is ever evolving, and an unforgettable wholesale experience. Since its inception, NOORi has been making it possible for women to dress in an inspiring, vibrant, affordable way – whilst celebrating their uniqueness with every style, stitch and weave. We recognize the confidence she has in her own individuality by making it possible for her express everything she is. NOORi believes that culture, values, mindsets are in a constant state of evolution, and we strive to keep transforming with it. That is what keeps us relevant to the modern, contemporary woman.
We don’t wait to stagnate. We change, we create the change.